DESIGN IN BALANCE

STRATEGY IN MOTION

Work created through this approach is visually clear, intentional, and well-crafted, supported by a strategy that adapts to audiences, platforms, and goals. Balanced design choices like strong typography, clean layouts, and thoughtful composition are paired with active, flexible strategic thinking. Together, this creates solutions that look polished, function effectively, and connect with the people they are meant to reach.

A vibrant peacock with its feathers spread wide, standing in the middle of a dark city street at night, with tall buildings and an illuminated sky in the background. The words "BE BOLD" are displayed in bright green at the bottom of the image.

ABOUT ME

A professional headshot of a man with dark hair and a beard, wearing a dark blazer and a white collared shirt with small polka dots, against a light background.

Hello, I’m John Selgrad a designer who blends visual creativity with audience strategy. I will graduate in 2026 with degrees in both Graphic Design and Digital Audiences. This gives me a dual perspective that connects strong visual design with how people think, search, and engage online.

DEMO REEL

AUDIENCE INSIGHT & STRATEGY

WHAT IS DIGITAL AUDIENCES?

Focusing on understanding, attracting, and engaging online groups using data, analytics, and strategy across platforms like search, social media, and apps, preparing professionals to drive organizational goals through digital insights. 

CORE SKILLS

search analytics

audience insights

content strategy

social behaviors

WHY IT MATTERS

DESIGN WITH PURPOSE

STORYTELLING THAT PERFORMS

CREATIVE WORK BACKED BY DATA

featured works

An open magazine with an article about wind turbines, featuring an illustration of a wind turbine and small houses in a green landscape, and text highlighting that one wind turbine can power up to 500 homes per year.

social issue campaign, bringing focus on using more renewable energy, especially wind power.

White tote bag with a logo hanging from a table corner. The logo depicts a wind turbine with the blue text 'Spin Turbines' and 'Splash Emissions' around it, on a plain background.
Brown cardboard box labeled "Urbana Halo microgreens kit" with basil, mint, rosemary, and thyme. The box has social media icons and the website "Urbanhalo.com" on it.

design concept and packaging

DESIGN IN BALANCE. STRATEGY IN MOTION.

DESIGN IN BALANCE. STRATEGY IN MOTION.