Sparkle Bar

Digital Strategy + Audience Engagement

Sparkle Bar is a Scottsdale-based makeup and
beauty brand focused on professional services and experience-driven growth. This project combined audience research, digital advertising, creative development, and performance analysis to identify opportunities for increasing qualified traffic and appointment bookings.

The Challenge

Sparkle Bar wanted to expand its audience
while attracting customers more likely to book appointments. The opportunity was not simply to generate more traffic, but to identify the right audiences, understand how they interacted with the brand, and develop a digital strategy focused on meaningful growth.

UNDERSTANDING THE AUDIENCE

Audience research revealed a predominantly female audience concentrated in the Phoenix metro area. Social platform data and external audience research helped identify women ages 25–44 as a key opportunity for future targeting, while reinforcing the importance of locally relevant messaging.

89.6%

FEMALE INSTAGRAM AUDIENCE

ACTIVE USERS

5,206