Olympic 88

Legacy, Refined.
A historic identity rebuilt
through contemporary structure.

A rebrand of the Calgary
1988 Winter Olympics,
built on geometric structure,
alpine-inspired forms,
and disciplined typography.

A snowy city street with people walking and a digital billboard advertising the Calgary 88 Winter Olympics, held February 13-28, 1988.
Banner and logo for Calgary 88, reimagining the 1988 Calgary Winter Olympics, with color palette and typography details.

Calgary 1988 Olympic Rebrand
Brand Identity/Poster Design
Illustrator, InDesign, Photoshop
Brand identity design, typographic system, poster application